Ok, “market forces” is probably the wrong term. I agree that this move is going to hurt them financially. Might as well just open on Sundays if they maintain this newest decision. Not that this will earn them any actual goodwill from the Woke.
It is worth noting, though, that the President has said it’s a business move:
“There’s no question we know that, as we go into new markets, we need to be clear about who we are,” Chick-fil-A President and Chief Operating Officer Tim Tassopoulos said in an interview with Bisnow. “There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message.”
Is it a good business move? Not a chance.
Is this really the reason? Probably not. At least not the only reason. I agree with Dreher’s point above.
But it does make secular sense to pander just enough to keep from getting banned from another major metropolitan airport. I’m sure the Executive Committee knows exactly how much that incident set them back from hitting their next growth target. I know the incident itself drove a lot of business toward them, but was it enough to make up for losing that location? I sort of doubt it.
This whole thing makes me wonder if the family is positioning to take the company public in a few years. The founder reportedly made all his kids sign a contract before he died in 2014 that they could never take the company public, but from what I’ve read it’s not certain whether that agreement could actually be binding.
Edit to add:
It’s already backfiring.
“In addition to refraining from financially supporting anti-LGBTQ organizations, Chick-fil-A still lacks policies to ensure safe workplaces for LGBTQ employees and should unequivocally speak out against the anti-LGBTQ reputation that their brand represents,” said Drew Anderson, GLAAD’s director of campaigns and rapid response.