Your Undivided Attention


(Lucas Weeks) #1

I know there are a number of folks here who enjoy podcasts, and this is one that I’ve been looking forward to: Your Undivided Attention. It was just released today, so I haven’t listened to it yet, but I’m hopeful that it will be helpful.

The woman interviewed in this first episode wrote a book titled Addiction by Design. (Amazon)


(Jon Swerens) #2

It’s fascinating. And really well-done, too. It jumps right into the topic without 10 minutes of goofing off beforehand. Thanks for the recommendation.


(Zak Carter) #3

Very interesting topic. Thanks for the recommendation. I’m excited to hear more episodes.

I appreciated the point they made about these companies not having to hire brain scientists to make these environments or technologies addicting. A / B testing can get the same results without having to know the causality behind it. As is often the case in the marketplace, knowing why something works isn’t necessarily an advantage over simply knowing that it works.