Before WW1, Germany knew they needed to be able to get into France quickly if war broke out. France had heavily fortified the border between them though, so Germany’s plan was to go through Belgium instead. They expected to use Belgium’s infrastructure—roads, bridges, tunnels, and especially railroads—to get access to France. However, when the day came, Belgium wasn’t cool with the Germans marching through their neutral country, so they didn’t let Germany use their infrastructure. They blew up the bridges, tunnels and railroads. They hunkered down in their few forts and started mowing down the Germans as they tried to march through.
Facebook is not a tool. Nor is it a technology. Rather, it is a technology company—one that is large enough and powerful enough to be its own country. And that company, like most of the tech companies, has a philosophy and leadership that are directly opposed to Christianity. If and when faithful Christian doctrine becomes “hate speech” in the USA, Facebook is not going to remain a neutral power in the conflict. They will kick us off in a heartbeat. If Christians don’t build their own communications infrastructure right now, we won’t have any communication abilities to speak of when that day comes.
Those who think of FB as a tool for reaching people are confusing the railroad with the country through which the railroad runs. The uneasy truce that exists right now may allow you access to those people for the time being, but when that truce falls, you should not naively assume that Facebook will let us through. Germany was hoping for Belgium to do that, but they had a fallback plan of bringing in (really) big guns. I am unaware of any big guns in our arsenal, the ERLC notwithstanding.
If your plan for world domination of the gospel includes using Facebook’s infrastructure, your plan is doomed.
What is your plan for communication after Facebook kicks you off? Have you started working toward it?