As a boy, the taste was “Yucko!!” It provoked a sense of nausea in me.
I know I risk sounding like a snob to say this, but the American market for beer seems fixated on really crappy tasting beer.
I was blessed to find a four-year stint of ministry in Vienna Austria. It showed me that in the universe of beer and coffee, Europe was light-years ahead of anything in North America. I think they still are, though a smattering of Americans are waking up to the foody-flavors of European and American craft beers. Austrians, I learned, called beer “liquid bread.”
That’s a pretty good descriptor for Coors if you’re thinking of Wonder Bread or some similarly wretched white, starchy, tasteless baked product in the bread aisles of your local grocery! In Austria, “bread” will mean something like bauernbrot, wasserweck, hefekranz, or zwiebeck. You can get all your minimum daily requirements for most of the B-vitamins from drinking a couple of glasses of any “heavy” German or Austrian beer. It’s food in a glass as well as a beverage.
As to coffee, Starbucks was a small step in the right direction. But for the price, it cannot compare with roasting your own beans in the garage with a heat gun. I began doing this years ago and never looked back.